At Ipex 2010, Eskoartwork will introduce the Studio 10 range of interactive 3D packaging design tools, which includes the Studio Toolkit for Shrink Sleeves.
Studio 10 also features the Studio Toolkit for Labels and an online library of 3D packaging shapes.
Eskoartwork believes that Studio 10 gives packaging and label designers and manufacturers access to tools to integrate 3D functionality into workflow systems.
Studio 10 comprises: Studio Designer, which provides 3D preview windows in Adobe Illustrator and now also Packedge and Artpro; the different Studio Toolkits supplying the 3D models; and Studio Visualizer, an on-screen mock-up including finishing effects.
Studio allows designers to create 3D visuals that are representative for the real production artwork.
The software is also deployed as a quality assurance tool.
The 3D preview helps correct design flaws early in the process.
For example, early detection of artwork that is oriented incorrectly, or text that is misplaced on glue flaps avoids a waste of resources, substrates and time.
As Studio exports industry-standard file formats (3D PDF, Quicktime movies and JPG, for example), the virtual mock-ups are shared with all supply-chain partners.
Kris Van Bael, product manager for 3D and visualisation at Eskoartwork, said: 'Studio comes equipped with our built-in packaging knowledge.
'Studio reduces the need for costly multiple mock-ups, quickly spots design errors, and takes away the guesswork from 2D flats,' he added.
He also said that next to Adobe Illustrator, Studio 10 Designer will now also work within Artpro 10 and Packedge 10.
Giving customers access to the 3D technology regardless of configuration allows them to use Studio tools in whatever workflow environment is most comfortable.
Studio 10 will include a Studio Toolkit for shrink sleeves and one for labels, in addition to its toolkits for folding cartons, corrugated and flexible packaging.
Studio Toolkit for shrink sleeves is said to automate the design and pre-press for shrink sleeves on round or irregular shapes, and even multi-packs.
The toolkit provides 3D visualisation of shrink sleeve packaging and tools for artwork distortion.
Users can preview the artwork on the screen as it is shrunk on the packaging.
The pre-distortion tools can compensate for the complex combination of horizontal and vertical distortions that come with irregular shapes.
In addition, the Studio Toolkit for labels is can be used to create all kinds of labels on bottles.
This toolkit includes a distortion tool for designing conical labels (such as neck labels), ensuring brand consistency without losing track of the technical accuracy.
In addition, users can reduce shipping costs by emailing brand owners a 3D-enabled PDF file as a virtual mock-up instead of shipping real mock-ups.
At Ipex 2010, Eskoartwork will also introduce Shapes, an online library of 3D packaging shapes.
Creating 3D previews in Studio Designer is only possible when the necessary 3D CAD structure is delivered through Artioscad, any of the Studio Toolkits or a third-party application using the Collada file format.
When those are missing, Shapes provides a solution.
From within Studio Designer, users can access the store and acquire technically correct, 3D-enabled structures of popular packaging shapes.
Shapes is claimed to provide total flexibility, even when no CAD structures are available and complements the most versatile 3D system dedicated to packaging and labels.
It even helps generate new business opportunities as users can sell their CAD designs on the Shapes platform.
Files in Studio 10 can be exported to the open Collada interchange file format to link with other rendering software for interactive 3D applications.
This takes the benefits of 3D even further within the packaging supply chain, as objects designed with Studio can be used in market-shelving simulation software, narrow-casting video production, or as realistic models for online marketing surveys, added Eskoartwork.
Studio Visualizer 10 will support the Chromolux label and board range of M-real Zanders.
This set of premium high-glossy boards and label papers can be used in virtual mock-ups.
This is part of an effort from Eskoartwork to broaden the packaging variations available to designers, said the company.
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