Manchester-based mailing house Paton Brown has bought a Heidelberg Speedmaster SM 74-5 with JDF connectivity in an attempt to increase efficiency during the recession.
The press, which has the ability to run vegetable and alcohol-free inks, was attractive to the company because of its environmental credentials.
Managing director Ian Cooper had initially decided to buy a secondhand machine, but opted for the new Speedmaster during a visit to last year's Drupa.
He added: "Everyone is being forced to cut costs so we wanted a press which would run more efficiently. Paper costs are still rising, and in many cases they account for 40% of the job, so we have to do work more quickly but still to the same high quality.
"The new press will output significantly more work and will be a great deal more efficient than our previous 10-year-old press."
He said the company planned to collect realtime shopfloor data to help implement cost-cutting schemes.
To work in conjunction with the Speedmaster, Paton has installed a Suprasetter 75, which replaces a Trendsetter.
Last November, Paton Brown bought two secondhand Buhrs BB300 machines as part of a £1.5m investment.
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